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Brand Entertainment pioneer.
Sunde J. Sastre
Creative without labels.
Our clients by projects
Main partners at Entertainment industry since 2020.
Previous experience at Entertainment Industry
Formerly clients at agencies owned by us.
Pablo Muñoz is one of the pioneers of brand integration in the world of Entertainment and one of its most recognized experts in Spain.
He began working in 1989 at Compañía de Ideas Mágicas, a visionary agency that would mark his career. In the 90's he co-founded Think4Sale, acquired by Draft Worldwide in 1999.
He led the multinational in Spain for more than 20 years, with increasing managerial responsibility in its successive transformations: Draft Worldwide, DraftFCB and FCB Spain. From the latter, as President and CEO, in 2018 he was the driving force and the architect of the merger with the Latin American network FiRe Advertainment.
In 2005, he was a Jury for the first time in an advertising festival. Since then, his participations in Content and Entertainment categories stand out in: 2 editions of Cannes Lions (2009 and 2014), 3 of El Sol (2008, 2016 and 2017), 2 of Dubai Lynx Awards (2014 and 2017), El Ojo (2017), IAB Inspirational Awards (2019) and Spanish Effectiveness Awards (2005), of whose Jury Club he is currently an active member.
In 2006, the publishing house Pearson published Engagement Marketing, co-written by Muñoz, which anticipated many changes in advertising.
In 2013, he designed for the Carlos III University, the first Master's Degree in Branded Content and Transmedia Communication, which he co-directed and continues to collaborate on.
In 2015, Muñoz and other dreamers founded the Spanish chapter of the BCMA -Branded Content Marketing Association- of which he is Executive Vice President to date.
He will culminate the integration process of FCB&FiRe as Partner and CEO in Spain, a position from which his commitment with Interpublic Group ends in 2020. Since then, he has been co-leading CØLLAGE, the collaborative-inspired company totally akin to his way of seeing the world of Branded Entertainment. In fact, of seeing the world, in general.
Sunde J. Sastre is an integral creative director, whose curiosity for the following led him from Advertising to Brand Entertainment.
He began his career in 1991 as a copywriter and since 1997, he was a pioneer in Internet consultancies, as a concept developer, UX expert and creative content director.
He returned to advertising in 2002, as Digital Executive Creative Director at DDB, but he ended working in commercials and he opened his track record with a Grand Prix at Spanish Effectiveness Awards in 2005. That year, he left the "digital" label, for an offer from Contrapunto BBDO, where he gained skills creating concepts, in conventional formats and in big contests.
Between 2007 and 2012, he discovered shopper marketing, as ECD of Altavia, and mobile marketing, as creative producer of the first app festival in Spain for The App Date.
In 2012, after 20 years in such disparate agencies, Sastre co-founded his own: Peanuts&Monkeys, which he directed - as Chief Creative Officer - with a plural and inclusive vision. There he worked for entertainers such as DreamWorks, Sony Pictures, The Walt Disney Studios, Star Wars, Marvel, Pixar, Fox or Sony Music, and also he created projects for sports sponsorship activations for Ford (Champions League), Movistar (Spanish National Soccer Team) and Mitsubishi (Triathlon World Champions).
During his leadership, the agency excelled in Spanish and international rankings, highlighting its awards in Social media, Innovation, Audiovisual, Content and Entertainment.
Sastre has been a Jury at CdeC 2009, 2013 and 2021, NY Festivals 2016, WINA 2017 and 2018 -as Content Chair-, BCMA 2019 and Inspirational Awards 2020. He regularly collaborates with the Club de Creativos and BCMA and his last formal training was in 2018 as a series screenwriter at ECAM.
In 2018, Sastre launched CØLLAGE, an initiative inspired by the collaborative model of the entertainment industry.
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