Sunde J. Sastre is an integral creative director, whose curiosity for the following led him from Advertising to Brand Entertainment.
He began his career in 1991 as a copywriter and since 1997, he was a pioneer in Internet consultancies, as a concept developer, UX expert and creative content director.
He returned to advertising in 2002, as Digital Executive Creative Director at DDB, but he ended working in commercials and he opened his track record with a Grand Prix at Spanish Effectiveness Awards in 2005. That year, he left the "digital" label, for an offer from Contrapunto BBDO, where he gained skills creating concepts, in conventional formats and in big contests.
Between 2007 and 2012, he discovered shopper marketing, as ECD of Altavia, and mobile marketing, as creative producer of the first app festival in Spain for The App Date.
In 2012, after 20 years in such disparate agencies, Sastre co-founded his own: Peanuts&Monkeys, which he directed - as Chief Creative Officer - with a plural and inclusive vision. There he worked for entertainers such as DreamWorks, Sony Pictures, The Walt Disney Studios, Star Wars, Marvel, Pixar, Fox or Sony Music, and also he created projects for sports sponsorship activations for Ford (Champions League), Movistar (Spanish National Soccer Team) and Mitsubishi (Triathlon World Champions).
During his leadership, the agency excelled in Spanish and international rankings, highlighting its awards in Social media, Innovation, Audiovisual, Content and Entertainment.
Sastre has been a Jury at CdeC 2009, 2013 and 2021, NY Festivals 2016, WINA 2017 and 2018 -as Content Chair-, BCMA 2019 and Inspirational Awards 2020. He regularly collaborates with the Club de Creativos and BCMA and his last formal training was in 2018 as a series screenwriter at ECAM.
In 2018, Sastre launched CØLLAGE, an initiative inspired by the collaborative model of the entertainment industry.